Quick Understanding of Marketing

What is marketing ?

1. You see a gorgeous girl at a party.
You go up to her and say: "I am very rich. Marry me!"
That's Direct Marketing.

2. You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and point at you, saying: "He's very rich. Marry him."
That's Advertising.

3. You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day, you call and say: "Hi, I'm very rich. Marry me."
That's Telemarketing.

4. You're at a party and see a gorgeous girl.
You get up and straighten your tie, walk up to her and pour her a drink.
You open the door (of the car) for her, pick up her bag after she drops it, offer her a ride and then say: "By the way, I'm rich. Will you Marry Me?"
That's Public Relations.

5. You're at a party and see a gorgeous girl.
She walks up to you and says: "You are very rich! Will you marry me?"
That's Brand Recognition.

6. You see a gorgeous girl at a party.
You go up to her and say: "I am very rich. Marry me!"
She gives you a nice hard slap on your face.
That's Customer Feedback.

7. You see a gorgeous girl at a party.
You go up to her and say: "I am very rich. Marry me!"
And she introduces you to her husband.
That's demand and supply gap.

8. You see a gorgeous girl at a party.
You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him.
That's competition eating into your market share.

9. You see a gorgeous girl at a party.
You go up to her and before you say: "I'm rich, Marry me!" and your wife arrives.
That's restriction from entering new markets.


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Joke of the day:-

I sent my boss a revised copy of his Travel Expenses Claim.

Me: Please see attached revised Travel Claims
for your kind reference.

Him: Pls advise the difference
from the 1st ver just for my info.

Me: I mistook the Cab plate no. as the
amount

Him: Hahahah …. So funny.

Muahahaha. Very silly right.

Office Politics

Some friendships do change.

Even 10, 20 years of friendship might turn ugly one day.

****************************************************

My Sales Director and Service Director have been good friends for nearly a decade, however, things seem to be becoming from bad to worse for them.

From just plain unhappiness, it became HATRED... so much so that both of them could no longer talk to each other, and even if they do, it's just pretendence; just merely an act for others to see.

Can you imagine that, both of them were really good friends in the past, and my Sales Director was even the one who offered my Service Director the job for Sales Manager (previously)?

They used to sing in the same tune, protect each other dearly and cover up for each other during early days in the Company. It was after my Service Director got promoted from a Sales Manager, things started to change drastically.

I could feel the pain of my Service Director, where he got his promotion, but at the very same time, lost his very good friend. Maybe he was too eager into changing his mindset from a Manager to a Director, his bossy-ness started to piss almost everyone, including his very good friend. :(

Anyway, i know he did it for the interest of the Company... But he is being too insensitive and therefore, lead to this point of no return.

He is overly stress these few days due to the on-going Sales & Service war... And he also told me about things i shouldn't hear about my boss, but i think i totally agree with him. No doubts.

I hope things will change for the better seriously, 'cause 手心手背都是肉。I really LOVE the both of them and i dun wish to see either of them resigning from the Company...

Ouch. :(

Deadly

I might not be able to survive through the long and torturing interrogation by the Company.

This is partly my mistake, because I am not technically trained and tend to miss out certain technical information that is super important.

I say, this is what happen when you have a tech-idiot in the Company dealing directly with customers and engineering side.

My ex-boss is being very kind, he say he would never fault me because I’m not technical-literate, but it makes me feel super bad because I’ve spend 3 years here working as a Sales, and yet I know nuts about our product technically.

The main cause of this tech-error does not solely come from my side, because I have already forwarded all the tech drawings to my counterpart and unfortunately they did not check the dimensions properly and went ahead to build something different from customer’s request.

And yes, I’m also to be blame because I wasn’t literate enough to identify that something was wrong, even when customer highlighted their doubts to me, counterpart explained technically to me, I still went ahead to release this wrong order.

This is getting very serious, because it involved EUR 30,000 which is quite a big sum of money actually.

After analyzing this tech-error, the Company has already decided to give away this order for FREE. That also means that, who ever made this mistake is making a GRAVE MISTAKE and will definitely be tracked down after they’re finished building the new order.

I’m sure my Company works differently with some of yours, because they will never let things past; that’s why so many of my colleagues have been asked to leave or FORCED to leave.

I’m not too confident that I might be able to survive through the interrogation which will definitely take place some time later, because I expect them to be shooting me with emails and at the same time asking me to provide relevant evidence to clear my name.

This is how they work …

And I hope the mails that I have compiled will be able to help a least bit.

leaving... part 2

I'm facing some kind of dilemma here.

Previously i was annoyed, but seriously... after knowing that he is really leaving, i'm feeling very upset, and i'm sure many of them will feel the same way as i do.

He did apologize for leaving COMPANY, and i can see the struggle in him; but 天下没有不散之宴席...

He never fails to make me laugh with his silly/ yellow/ real funny jokes, and i'm sure i will miss those dirty plate aka 盘, sunflower and many many other jokes from him...

Any gatherings with his existence are always fun and unforgettable.

Well, our team will never be the same again. :(


You'll be greatly missed, Bro.


****************************************************
I believe we will definitely cross path in future, and i want to listen to those funny jokes of yours again! :)

leaving... again

It's almost devastating to know that we're going to be short of one person again.

Besides Drama Queen who left the company in a fluff, we now have another one who has already planned to hop over to our biggest competitior in the market.

WTF?

Seriously we are lack of manpower, and there's no way we can get a replacement that soon. And please, i'm already taking over SGP account, i dun really wanna touch on the other region for heaven's sake.

But i guess i'm not the only one getting troubled by this; my boss is also greatly affected as well. He tried all means to add benefits to this particular guy but who knows he don't even appreciate the least bit.

Quiting is fine; joining compeititor is way EVIL.

Do you know how much inside information he has relating to my company? :(

I thought i know what kind of a person he is, but sad to know that i actually misjudge him all along; everyone is selfish afterall.

**************************************************************

Anyway, in my first 2 years in this company, i've NEVER seen anyone resigning from asiapac. The reason is, the benefits are too good to be true. TOO GOOD. No one would want to leave when ah-gong is bascially throwing money from the sky.

Now we are in this crisis, i thought we will stay together and support each other to overcome this, but... everyone is leaving for their own benefits.

Totally unbelievable.

drama-mama

My workplace has always been so drama mama, and something happened today really makes me feel that the female lead would have gotten her award based on her behavior earlier.

She was basically throwing tantrums, screaming aloud while she’s on the phone with her director boss, tearing up her testimonial in front of one director’s face and throwing her things everywhere, crying and trying to catch her breath.

What the hell…?!

Com’ on lah, everyone dislikes her personality, and it’s only now then she knows that everyone is opposing her?

She yelled at her direct boss, threw her keys and stomped out of the office when no one is at fault; seriously she brought this upon herself.

The reason of her resignation is because of me, and we’re more than happy to know that she is leaving, thinking that all these dramas relating to her will end. Who is to know, more things actually happened?

She kept on saying that she has no regrets resigning from our company, and yes, we would also like to let her know that we have no regrets either. We NEVER have.

She has been creating a lot of problem earlier, and we are already thinking of ways to eliminate her from this company since more things will actually arise if she were to stay on.

*******************

Currently our office is back in peace; everyone is back to their emails and seems to have gotten over the messy situation that happened just 3 hours ago.

I thought I could hear birds chirping merrily outside.

Pictures to share...

Below are some pictures i've taken at the exhibition/ dinner sometime earlier last week... and i just wanna share since there's like nothing for me to blog about. HAAAA.


I vividly remember this was taken the first day and should be in the morning since my make up is so freaking powdery.


Erm.. this pic is not really flattering but, it's the only pic i have with the 3 of us. Hee hee.


At the dinner, with nana :)


Sorry, not very flattering again, but look at the poster on the left! =D


Me with one of the lady from the Event Organiser.

Dare not show too much of these pictures on my blog but the design of the booth is really GOOD.

DAMN GOOD!! Love it. <3<3

Semicon Event

The event was super tiring considering the 3 inches of heel i was wearing thru-out the whole of 3 days. :(

However, fun part is that i get to mingle around with my customers and also building relationship with my sales and service colleagues. They are really all chatterbox despite of their nationalities... they communicate so well with each other. HEE.



Our pink Rasco Logo with orange light shining onto it.

Jealousy

Once again, i'm being maligned, and life is not going to be easy anymore.

Previously was due to my former boss, and now it's because of my current boss.

I didn't know i was such a person in their eyes, and i'm still naive enough to think that i've won their heart, and everything is going to be smooth ahead.

I guess it's just bad timing. Maybe it's not so bad if this happen slightly earlier... or maybe later. Well, seriously i have no idea.

What i know is i've never ask for anything, and i wouldn't do that. Even if i were to do that, it wouldn't be this difficult time where everyone is worried of being retrenched or terminated!

Furthermore, my boss is a director... who are they to negotiate with my boss?? They are just managers... oh, com'on.

Both my former and current boss are directors, and sorry to say they call the shots in whole Asia now. Yes, my life is not going to be easy but trust me, if i were to bite them back, their life is not going to be easy as well.

Like what my boss says, they are just simply jealous.

Well well.

Work... AGAIN

After I've learnt to take things lightly, i realise my work effectiveness/ efficiency/ quality has gradually improve... because i no longer have to be bothered by those critical emails to Management where I have to think for freaking long to fix the sentence/ paragraph in order to sound really polite.

I don't even care if they say i'm asking silly question or what.

You know, it really bothers me alot in the past.

Things are not like before, and it really doesn't matter how the management think of me, because i don't really think well of them.

BLAH.

Thats it.

ARGH-ing

I'm glad that i'm still my ex-boss' little girl.

Am still getting a lot of attention from him although i'm no longer working under him. :)

Unlike the yandao, he always appear to be so pretentious to me.

Always smiling.

But never once really cares for me; in terms of work.

I'm given alot of additional work after the re-shuffle.

He didn't make an effort to call me; only ask me YES or NO.

Never ask me for my opinion.

My ex-boss did.

He called me personally.

He said, "You must voice out if you are loaded with work, as you know, XXX doesn't know anything."

I agree.

He doesn't know anything.

Or rather, he doesn't bother.

I'm just a assistant to him; i'm of no value.

But my ex-boss is different.

I'm like a half sister/ daughter to him.

Yes he is naggy, never fails to reprimand me when my work quality is not up to his standard.

But at least he is not pretentious, and he praises me whenever i've done well for something.

And he still do it now although he is super busy managing the whole team.

He has 20 over subordinates currently while yandao only got 6, including me.

Yet he can't even fork out some time to call me and understand my current workload.

I hate it when he smiles and tell me i've done a good work when i've done nothing at all.

Obviously lying.

I just hate it.

Hate it.

Ex-boss just sent me an e-mail and says he's proud of me for certain things i did.

I mean, there's no need for him to send such an email 'cause i'm no longer under him.

But still, he did.

I'm very thankful and glad, because no one in the office has got such a good boss.

Which i once did.

:)

Sacrifices

Too many of them left.

I could still remember the look on their faces when we travel together... they are always laughing, drinking together, cracking jokes ... but now, they're all gone.

Some of them were forced to leave,

some of them volunteer themselves...

They say this is a wake-up call for us; but i think it's the other way round.

They are still traveling so frequently... Don't they know that if they can avoid flying 2 times in a month, they can afford to pay one of them another month's salary??

Their leaving is really a great loss to the company... but do the mgt actually care?? They don't.

They all work so hard for this company, but what they got in return is just a "good package" where the mgt mentioned that they've tried their very best to fight for them for this wonderful package. My ass.

........................................................................................

We used to be so different in the past; we get to fly every quarterly, received vouchers for good performance; get to eat good food for every staff's birthday; get replacement leave for meetings...

and now, we don't have them anymore.

Expected

I already expected this to come sooner or later.

Whatever it is, we have to face it together.

I'm so sorry for those who are leaving.

And it really really hurts to see offices being forced to close down.


.......................

I hope what he says will come true.

When is the next big wave of orders coming?

Working!!

Like what i've mentioned in my previous entry, there are some on-going changes with my company organisation right now.

One of my close colleague has been terminated, and another one is in the midst of serving her one month notice.

So i'm going to be left alone in this company with some ah-sohs...

What can be worse when your boss has been changed to someone who is quite good-looking but in fact is just a 空壳 with nothing inside? Oh gosh.

We have so many unsolved issues and office politics ... the starting of yr 2008 is really not too postive.

Poor me.

意义??

很大的人事更动将快要发生。

'她'辞职了。

另外的一个'她'也快被逼走了。

那我。。。

留下还有任何意义吗？

2nd Anniversary =X

Tomorrow, 3rd Jan '08, will mark my second year in my company.

Joined this company since 3rd Jan'06... alot of things have changed in these 2 years. I'm getting a little sick of my routine work and ugly sides of this company.

I see more challenges coming but it's gonna invite gossips if i really work hard for it.

They're gonna hire another manager and i'm not too sure if he would be as knowledgable as my ex-boss? I don't want to be under someone who cannot manage his work well. Hehe.

Heard from my director that they're interviewing some candidates currently and the most capable guy they've interviewed needs to serve another 3 months before he can join our company...

3 months. I would have been dead by then.

Now i have to take over some of the roles from my ex-boss and it's things i doesn't like to do! My director is calling and smsing me during my leave and public holiday, which makes me feel like i'm working from home instead of having a holiday!

I guess being a Sales has no holidays huh. BUT I'M NOT EVEN ONEEEE! I'm just standing in for the new Sales guy! Awww, my phone inbox is like full of his smses...

For my boss...

Ever since the news of my boss being promoted got spread out, i've heard so many complains about him.

They badmouth him, curse him and now, even his boss doubts him.

I don't see any problem with him? Why are they speaking ill of him when he is rather harmless?

Yes i know he always like to order people around, write naggy emails and appear to be irritating at times, but from my perspective, he is not in the wrong at all; only the method used is wrong?

If he doesn't push for things and his colleagues doesn't take action, who is going to take the blame for job not being done??

If he doesn't write naggy emails, doesn't explain things in details, how would we understand his intention and direction, how should we proceed??

Yes he is irritating, aggressive and boostful, but output that comes out from him is always 99% perfect; how should we judge this???

They have no idea how hard my boss work for this promotion... and he really prove himself to be that capable.

My boss trust them alot, but who knows... they are not appreciative and don't even intend to congralute him.

I'm really upset upon hearing all this; it's getting really disturbing!!! ARGH

Haiz

I don't know if i should be happy or sad.

Very soon, i will be reporting to someone else instead of my boss.

Erm, i once thought of leaving this company because of him... but now, i feel like leaving this company because i know i won't be under him.

I don't know why but i just don't want to report to some other people...

They all seem to be so happy... and no one cares about how i'm feeling.

Boredom

So bored at work.

Sometimes i thought i'm just waiting for retirement here in my company.

Our business has been rather down these few months and i'm like going to fall asleep every now and then.

Ouh. Anyhows, we are going to sign the 'discount' contract with one of my customers very soon and i'm gonna be real busy. Well, i'm like SUPER looking forward to it. Haaaa! Busy digging invoices, doing tracking and revising all documents.

But why, why has it not happen yet?

Well, this job seems to be pretty unhealthy for me. I'm still young yea, i should look for a challenging job instead isn't it? Staying here wouldn't help at all. Totally!

I'm really going to doze off pretty soon and i hate the feeling when my colleagues look at me one kind and i feel ultimate guilty. Should i be? Or should i not since there is really NOTHING for me to do. It's not that i refused to do. Yeah. I'm also chasing after reports every now and then and these guys really treat me like idiot.

Damn it.

I should really take a few days leave and think of the direction i want to go. Working in this company is like roaming aimlessly on the streets. Ouh, i've actually roamed for nearly 2 years and i still don't know which direction i should be heading to.

Marketing? Sales? ...? What's more?

Argh, i'm tired just thinking of these!

*** *** *** *** ***

I've baked chocolate cake and biscuits last Sunday and i thought i should show it to you'all here. =) My colleagues think the cookies and cake are pretty nice but they always stop after taking one small bite.

WHY???! Not nice huh!

Maybe they just dun wan to disappoint me. OUH!

Chocolate Cakes

Chocolate Chip Cookies

Rumours - 个个人心惶惶

Rumours have been spreading from one end to the other.

Appraisal is coming...! Appraisal is coming...!

We must fight for our bonusssss!!! YAY

But but but, recently i just made a rather big mistake. Well, i guess it's gonna affect my appraisal for sure.

HAIZ.

I do the 'Right' things 100 times but no one ever appreciate; I do the 'Wrong' thing JUST ONCE and everyone bear it in their mind...!!

Now this appraisal thingy is making us 个个人心惶惶...